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Stand out with a stellar

Logo & Brand Identity

Unique, fresh brand design

The CPG industry is one of the most saturated industries, so a cookie-cutter brand identity won't cut it. Your business deserves a brand that stands out from the rest. Partner with a designer who understands your field and can guide you along your journey.

Launch a brand with impact

It's an exciting moment, feeling the spark of a new idea. You know you've created something special and can imagine the people who would enjoy it too. 

But how do translate that idea into a memorable and unique brand that customers connect with?

You'll need to start with a strong brand concept, followed by the visual identity. Partnering with a designer who's worked within the wellness, beverage and food industries for years can relieve that stress and make company launch a little less daunting.  

My proven method in brand identity development will accelerate your time to launch. I use a creative process that identifies your style and appeals to your ideal customer. You'll also receive all of the tools you need to ensure your company looks cohesive and professional in every aspect. It's more than a logo, it's a comprehensive guide showing the unique elements that make your brand yours.

My design process

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01.

Kickoff  with a strategy meeting

Planning makes perfect! I always start with a meeting so we can get to know each other. I'll ask questions to determine what style of design you're looking for, and you can ask me any questions you may have. We'll set a deadline and I'll get to work.

02.

Design three brand identity options

This is the magical behind-the-scenes part. Based on our meeting, I’ll prepare three concepts for your review. You'll see the logo variations, color palette and font selections, plus a mockup of the logo on a real life object. All of these views should provide a clear picture of how the brand identity will live in the wild.

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03.

Review and revise

Once I'm done with the three concepts, you'll receive an email with the presentation for your review. We can meet to go through your notes and remix the options. This could look like combining the fonts from #1 and the background from #2, or adding a new element. There's no max on the amount of rounds you get – I'll redesign until you have a design you’re 100% happy with.

04.

Finalize and receive files

You’ll receive all of the files you’ll need to apply your brand identity to marketing, merch and more.

 

All brand identity packages include:

  • Full Package of Final Logo Files (PDF, EPS, SVG, PNG)

  • Additional Logo Versions (Main, Stacked, Badge, Icon, Tagline, etc.)

  • Brand Board Style Guide PDF


Add-ons include:

  • Social Media Profile Image (for Facebook, Instagram, etc.)

  • 2 Pattern Designs or Textures

  • Multi-page Brand Guidelines

  • Business Card Design

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I understand beverage brands because I've owned one

Hi, I'm Haley! I've been designing for companies, including my own, since 2013. Whether you're starting from scratch or have a growing business, I'll provide you with strategic yet stunning designs that showcase your brand.

 

My clients love that I understand their industry, business plan, target markets, and buyer behaviors and incorporate those concepts into their brand strategy and marketing materials. If you're ready to get your brand off the ground with new labels, get in touch with me today!

Brand Identity Packages

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Super Moon

Includes

  • Strategy Kick-off Call

  • 3 Custom Concepts

  • Unlimited Revisions

  • Full Package of Final Logo Files

  • Additional Logo Versions (Main, Stacked, Badge, Icon, Tagline, etc.)

  • Brand Board Style Guide

  • Social Media Profile Image (for Facebook, Instagram, etc.)

  • 2 Pattern Designs or Textures

  • Multi-page Brand Guidelines

  • Business Card Design

$2000

Brand Identity Package

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Crescent Moon

Brand Identity Package

  • Strategy Kick-off Call

  • 3 Custom Concepts

  • Unlimited Revisions

  • Full Package of Final Logo Files

  • Additional Logo Versions (Main, Stacked, Badge, Icon, Tagline, etc.)

  • Brand Board Style Guide

  • Social Media Profile Image (for Facebook, Instagram, etc.)

  • 1 Pattern Design or Texture

$1600

Includes

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New Moon

Brand Identity Package

  • Strategy Kick-off Call

  • 3 Custom Concepts

  • Unlimited Revisions

  • Full Package of Final Logo Files

  • Additional Logo Versions (Main, Stacked, Badge, Icon, Tagline, etc.)

  • Brand Board Style Guide

$1200

Includes

 
 

Set up a call with Haley

Let's schedule some time to chat about your concept and what I can bring to your brand. Feel free to pick my brain for ideas. Can't wait to learn more!

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NOT SURE WHAT YOUR STYLE IS?

Take my brand identity style quiz

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