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T-shirt Designs – Mama Needs a Break

HER Wine

After seeing success with her wine Mama Needs a Break, Nicole wanted to produce some t-shirts specifically for the mamas who love this red wine. She brainstormed some relatable slogans for busy moms, including "wine... because kids" and "the most expensive part of having kids is all the wine you drink," and "motherhood, powered by love, maintained by wine."

I love working with Nicole because she brings powerful ideas to the written word so elegantly. I communicate best visually, so we work really well together. Seeing her concept for each of these wines grow into bigger concepts is aspirational, and her work ethic is unparalleled.

In the end, she selected the most simple and straightforward slogan – "Wine, because kids." We felt the legibility would read best from a distance, and loved the simplicity of incorporating the wine bottle in the typography.


Haley was absolutely amazing to work with!

She was patient and yet knowledgeable and able to guide me through my ideas to land on the perfect design for my bottles and my website. Her expertise on design and buyer behavior helped me be more strategic with my design and I truly felt like I had a partner in this journey. I would highly recommend Haley for any of your design needs!"

– Nicole, CEO


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