Fine as F*ck is a brand of packaged food created by Chef Jackson Kalb, who rose to fame after appearing on Bravo's Top Chef. Chef Jackson and his team aimed to create a food brand that bottled up the essence of their three restaurants, making it possible for people to savor their exquisite flavors in the comfort of their homes. The brand is a fusion of classic and modern Italian cuisine, which is reflected in its stylish and daring packaging design, featuring a rich gold graphic on a solid background of traditional blues and reds. I was thrilled to collaborate with the team and contribute my design expertise to this exciting project. I can't wait to try out their delectable range of food and drinks, and I am excited to see what else they have in store for their customers.
