About Silver Moon
Hi, I'm Haley.
I run Silver Moon Branding & Design out of metro Detroit, Michigan. I design logos, labels, and packaging for small consumer brands, mostly beer, wine, spirits, THC and CBD drinks, and packaged food. I've been a designer for over 10 years and have focused on packaging for the last five.
It's just me, so you'll work with me the whole way through, from our first call to sending files to your printer.
little me at my 1st corporate job
10+ Years
Design Experience
5+ Years
Specializing in CPG
100+
Design Projects
1
Designer for Your Project
MY STORY
How I Got Here
I started my graphic design career in-house, learning the ins and outs of both print and digital design. But in 2015, things got a little more interesting when I helped start Leprechauno Meadery.
I suddenly wasn’t just designing for a brand. I was building one. I handled the branding, packaging, and marketing while getting a front-row seat to product development from the ground up. And because mead wasn’t exactly something everyone had at home, a big part of the job was figuring out how to explain what it was, why people should care, and most importantly, why they should try ours.
I learned very quickly what it takes to carve out space in a niche industry, develop a brand voice from scratch, and wear approximately 47 hats at once. I was also doing all of this while working a separate full-time job, because apparently I enjoyed chaos.
Of everything I worked on, packaging was always my favorite. I loved creating a story for each new flavor, figuring out how to communicate it on a label, and then carrying that same personality into social media, web, and marketing. Seeing something that started as an idea eventually sitting on a shelf never stopped being exciting.
When Leprechauno closed during the pandemic, that experience ultimately became the foundation for Silver Moon Branding + Design, which I started in 2021 to help other founders bring their own product ideas to life.
Today, most of my clients are small businesses and first-time founders. I’ve worked with breweries, wineries, a pecan company, a vodka brand, and, lately, quite a specialty and functional beverage brands. Every project gets a combination of my design experience and something you can’t really learn in design school: knowing what it feels like to build and market a product business yourself.
My favorite part is watching someone come to me with an idea, a recipe, or sometimes not much more than a dream, and eventually seeing it become a real product they can hold in their hands. Being trusted to create the visual world around that idea is still one of the most rewarding parts of what I do.
