About Silver Moon
Hi, I'm Haley.
Hi, I’m Haley! I’m a branding and packaging designer helping consumer brands turn big ideas into products people want to pick up, try, and remember.
With 13+ years of design experience, I specialize in food, beverage, beer, wine, spirits, THC, CBD, and other CPG brands. I bring more than design expertise to the table, too. As a fellow founder, I approach every project with a business mindset, considering not just how your product looks, but how it can stand out, connect with customers, and grow.
little me at my 1st corporate job
10+ Years
Design Experience
5+ Years
Specializing in CPG
100+
Design Projects
1
Designer for Your Project
MY STORY
How I Got Here
I started my graphic design career in-house, learning the ins and outs of both print and digital design. But in 2015, things got a little more interesting when I helped start Leprechauno Meadery.
I suddenly wasn’t just designing for a brand. I was building one. I handled the branding, packaging, and marketing while getting a front-row seat to product development from the ground up. And because mead wasn’t exactly something everyone had at home, a big part of the job was figuring out how to explain what it was, why people should care, and most importantly, why they should try ours.
I learned very quickly what it takes to carve out space in a niche industry, develop a brand voice from scratch, and wear approximately 47 hats at once. I was also doing all of this while working a separate full-time job, because apparently I enjoyed chaos.
Of everything I worked on, packaging was always my favorite. I loved creating a story for each new flavor, figuring out how to communicate it on a label, and then carrying that same personality into social media, web, and marketing. Seeing something that started as an idea eventually sitting on a shelf never stopped being exciting.
When Leprechauno closed during the pandemic, that experience ultimately became the foundation for Silver Moon Branding + Design, which I started in 2021 to help other founders bring their own product ideas to life.
Today, most of my clients are small businesses and first-time founders. I’ve worked with breweries, wineries, a pecan company, a vodka brand, and, lately, quite a specialty and functional beverage brands. Every project gets a combination of my design experience and something you can’t really learn in design school: knowing what it feels like to build and market a product business yourself.
My favorite part is watching someone come to me with an idea, a recipe, or sometimes not much more than a dream, and eventually seeing it become a real product they can hold in their hands. Being trusted to create the visual world around that idea is still one of the most rewarding parts of what I do.
