Already have your brand? Let's design packaging that tells that story.

For my Packaging Design services, yes. This option is best for established brands that already have a logo, colors, fonts, and a clear visual identity to work from.

If you're starting from scratch, or your existing branding isn't strong enough to support the packaging you envision, my Brand + Packaging Design service will likely be a better fit.

AI-generated images can be helpful for communicating an overall mood, style, color palette, or creative direction, but I don't recreate them exactly.

AI references aren't production-ready designs, and they can contain distorted typography, impossible packaging structures, inconsistent details, or visual elements that closely resemble existing brands and copyrighted work. Trying to reverse-engineer every detail can also restrict the creative process, turning the project into an exercise in copying an image rather than developing something original and ownable for your brand.

You're welcome to share AI-generated references as inspiration. I'll use them to understand what you're drawn to, then translate those ideas into an original design that works for your brand, your actual packaging format, and real-world production.

Before design begins, I'll need your existing brand assets, packaging specifications or printer dieline, and the content that needs to appear on your packaging. Depending on your product, that may include ingredients, Nutrition Facts or Supplement Facts, claims, directions, warnings, UPC/barcode information, certifications, net weight, and other required copy.

Don't have everything figured out yet? That's okay. I can help identify what we'll need before we get into design.

Absolutely. If you're still determining your packaging format, size, material, or printing method, I'm happy to talk through your options from a design and production perspective.

For highly specialized structural packaging or engineering requirements, I may recommend working directly with your printer, manufacturer, or a structural packaging engineer.

Typically, the printer or packaging manufacturer provides the final production dieline since it needs to match their exact equipment and specifications. I'll design directly onto that dieline and prepare the artwork according to their requirements.

If you don't have a printer yet, we can still begin discussing the creative direction while you source one.

Yes. Packaging gets technical, and I'm comfortable communicating with printers, manufacturers, and production teams to help make sure the final design translates properly from screen to shelf.

Yes. Your approved packaging will be prepared as production-ready artwork based on the specifications provided by your printer or manufacturer.

I have extensive experience with dielines, bleeds, seams, color considerations, barcodes, Nutrition Facts, production specifications, and prepress, so the final files aren't just designed to look good in a mockup. They're designed with production in mind.

No. Printing, packaging materials, prototypes, shipping, and manufacturing costs are separate and are the responsibility of the client. I'll provide the production-ready design files your printer or manufacturer needs.

That's exactly what packaging systems are built for. We'll establish the visual system with your first package and then adapt that system across additional flavors, scents, sizes, varieties, or products.

Once the core design has been established, additional SKUs can typically be added at a lower investment than creating an entirely new packaging concept.

I design packaging with real-world production and common labeling requirements in mind, but I am not a regulatory attorney or compliance consultant. You are ultimately responsible for confirming that your copy, claims, Nutrition Facts, ingredients, warnings, certifications, and other required information comply with the regulations that apply to your product.

Yes. If your current packaging isn't standing out, no longer reflects the quality of your product, or has become inconsistent as your product line has grown, I can redesign it while working within your existing brand identity.