I had an absolute BLAST on this brand refresh HER Wine (previously UnWined), a startup wine company in Atlanta, Georgia.
My favorite aspect of this project was getting to share my knowledge of the Georgia wine industry with a fellow lady boss. As a winery owner myself, I'm well-versed in what it takes to market wine in 2020. There's technical knowledge like understanding the TTB's wine label requirements and accepted revisions. But there's also insight I provided from a consumer standpoint about what kind of website UX flow would be optimal to encourage purchases.
She's seen so much success since her launch, and I know there's only more to come. HER Wine emerged from a place of creating a space for women to enjoy time for themselves. Whether they're working overtime in an office or around the clock caring for kids, wine can be the one moment of "her" time. HER stands for Having Evolved Repeatedly, which is what we had to do when the name UnWined came under legal attack.
