As a hospitality group, launching your own beverage is an awesome way to take full control of a flavor profile. Memento Mori Hospitality worked closely with El Segundo Brewing to craft a pale ale that would perfectly complement the rich Italian flavors served at their renowned restaurants throughout the Los Angeles area.
To bring their beer label to life, I developed a range of concepts, each tailored to align with Memento Mori's brand identity. From on-brand designs to intricately illustrated options, I explored diverse possibilities to ensure we captured the essence of their vision. Through collaborative discussions and careful consideration, we collectively decided on an art deco-inspired theme adorned with solid navy hues and luxurious gold accents. The final design is a label that exudes elegance, sophistication, and a sense of timeless beauty. The striking combination of solid navy and shimmering gold accents creates a visually arresting label that demands attention on the shelves.
Working on the Memento Mori beer label was an exceptional opportunity to merge my design expertise with the craft beverage industry. By creating a visually stunning label that harmonizes with their brand, I successfully captured the essence of their vision and enhanced their overall aesthetic. I am proud to present this portfolio entry, showcasing the art deco-inspired label design that exemplifies the collaboration between Memento Mori and myself as the label designer.
