Jame is not your typical Italian restaurant. It's a place where the atmosphere is warm and welcoming, the food is authentic, and the experience is unforgettable. The restaurant is led by chef Jackson Kalb, who competed on Bravo’s Top Chef, and his passion for Italian cuisine is evident in every dish.
When the restaurant underwent a makeover post-show, I was thrilled to contribute my brand identity skills to the rebrand. The goal was to create a brand that reflected the restaurant's balance of high-end Italian cuisine in a casual setting. My approach was to incorporate fun, playful elements alongside a structured lettermark to achieve this.
One of the challenges was to bring the interior design to the menu design, interior signage, and business cards. We worked together to create a cohesive look that would carry through the restaurant. The result is a vibrant and eye-catching brand identity that reflects the warmth and authenticity of the restaurant.
One of the most exciting aspects of the rebrand was creating unique and memorable coasters that guests could take home as a souvenir. We took inspiration from the restaurant's cheeky sayings and designed coasters that read "Clink Clink Let's Drink." These playful elements add to the overall experience of dining at Jame.
We also created a complimentary drink card to entice new customers to try out the restaurant. The card features a beautiful design that reflects the brand identity and entices people to come in and enjoy a delicious meal.
Overall, the rebrand of Jame was a tremendous success, and it was an honor to be a part of it. The new brand identity perfectly reflects the restaurant's unique personality and is sure to leave a lasting impression on every guest who walks through the door.
