K'dara is a brand that caters to the aspirations of dreamers and idealists seeking relaxation and focus in their daily lives. The company leaders approached me to create a brand-new packaging design for their line of CBD products. With a fresh logo rebrand already in place, they wanted the packaging to align with their new image of being sleek, minimalist, and contemporary. They aimed to appeal to a fashion-forward audience and attract customers from events like New York Fashion Week. Their vision was to create a high-end, influencer-driven, experiential, modern, and purpose-driven brand. To meet their requirements, I designed new container concepts for their CBD wine, CBD gummies, CBD tincture, and CBD shea butter, incorporating geometric angles and squared shapes.
