Kipi offers a safe and effective deodorant formula that's free of harmful chemicals like aluminum, parabens, and synthetic fragrances. Its AHA-based formula rolls on smoothly and leaves no white residue behind, making it a perfect natural alternative for those who want to embrace a healthier personal care routine.
For the branding, my goal was to capture the attention of the younger audience who are more interested in natural alternatives. The bold, tall letters and eye-catching colors convey a sense of confidence and energy, while the badge icon with squiggly lines represents the battle against odor contained within a Kipi badge.
The brand descriptions include powerful, fresh, clean, neutral, energetic, welcoming, and pioneering, all of which capture the essence of Kipi's mission to revolutionize the deodorant industry with its natural and effective formula.
