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So You Wanna Launch a Product... Now What?

A free guide to getting from a great product idea to a brand and packaging that are ready for the shelf." Put a cover mockup next to it, and the signup form above the fold.

Free. An 11-page guide plus a 1-page worksheet. Unsubscribe anytime.

This guide is for you if…

01.

You have a product or idea you believe in, and you want it to look as good as it is. You're just not sure where to start.

02.

You're about to hire a designer and want to walk in knowing what to ask, what to have ready, and what it should cost.

03.

You've already started on packaging and something feels off. You'd rather fix it now than after the packaging is printed.

What's inside?

You've figured out what you're selling. This free guide walks you through what comes next, from brand to packaging to print, in the order it actually makes sense to do it.


  1. Start with the brand, not the label. The questions to answer before anything gets designed.
  2. Don't design the packaging yet. Seven decisions that change what your packaging can do.
  3. Build a brand that can grow. How to make sure flavor #6 doesn't need a whole new design.
  4. Now we can talk packaging. The four jobs your package has to do, and the order shoppers see things in.
  5. The stuff nobody puts on the mood board. A plain-English glossary of dielines, bleeds, barcodes and more.
  6. The packaging reality check. Five questions to answer before you send anything to print.
  7. What does this actually cost? The three places most founders start from, and what moves the price.
  8. Your roadmap from idea to shelf. Seven steps, so you always know what comes next.


PLUS: Bonus worksheet

The Product-to-Shelf Worksheet turns the guide into something you can fill in. It covers your brand in one sentence, the decisions to make before design, a front-panel plan, and where you are on the roadmap. Type right into it or print it out.

FAQs

Questions, answered.

  • Is it really free?

    Yes. You'll get the guide right away, plus a few short emails over the next couple of weeks, one roadmap step at a time. Unsubscribe whenever you want.

  • Does my product need to be finished?

    No. The guide is most useful once you know what you're selling, even if you're still tweaking the formula.

  • My product isn't food or drink. Will this still help?

    Yes. The examples lean food and beverage, but the steps apply to skincare, supplements, pet products and most things that sit on a shelf. Each category has its own label rules, and the guide flags where to check.


  • I already have a logo. Is this still for me?

    Yes. Skim section 01, then start at section 02.

About Me

Hi, I’m Haley! I’m a branding and packaging designer helping consumer brands turn big ideas into products people want to pick up, try, and remember.

With 13+ years of design experience, I specialize in food, beverage, beer, wine, spirits, THC, CBD, and other CPG brands. I bring more than design expertise to the table, too. As a fellow founder, I approach every project with a business mindset, considering not just how your product looks, but how it can stand out, connect with customers, and grow.